Jeezy has reflected on going public about owning a steakhouse in Atlanta, which he now regrets because according to him, the classy restaurant nearly turned into Freaknik.
The trap pioneer joined The Daily Cannon on Friday (July 14) where he and Nick Cannon spoke about their investments and the benefits or disadvantages that can come when being transparent about involvement in certain businesses.
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Jeezy once owned a luxury three-story steakhouse called American Cut in Atlanta’s Buckhead neighborhood, but spotlighting the lavish restaurant in a radio interview ended up backfiring and causing him more headaches.
“I had a high-end steakhouse in Atlanta in the south of Buckhead called American Cut, probably one of the nicest steakhouses there — three stories — beautiful. It was like my best-kept secret.
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“I remember Nas stopped by. He was on tour [and] he stopped by, he was like, ‘You own this?’ I was like, ‘Yeah.’ He was like, ‘This is crazy.’ So we sitting there but it’s all classy.
“Man, the minute I went on radio one day and was like, ‘Yeah, you know I own this American Cut.’ I went back there and you would’ve thought it was Freaknik. It started going down. You go in there to eat and you seein cats in there you used to hustle with. I’m like, ‘Oh my God.’ They trying to smoke weed… I’m like, ‘What we doing?'”
Plenty of stories like this and other street wisdom he acquired along the way will be part of Jeezy’s memoir Adversity For Sale: Ya Gotta Believe.
The book draws on the mogul’s tough upbringing and early days hustling, as well as his trailblazing career in music from an independent mixtape artist to a Grammy-winning, multi-platinum rap star and record label owner.
“Jeezy will use parts of his story to illustrate some rules and principles he’s used to get him through his darkest days and kept him going, even when it felt impossible to go any further and the odds stacked against him felt insurmountable,” a press release read.
“Through this book, his goal is to give everyone from the block to the boardroom a message of hope to get through their days.”
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Adversity For Sale: Ya Gotta Believe hits shelves on August 8 via HarperCollins Leadership. Pre-orders are available here.
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